Planning a trip to Europe can be one of the most exciting experiences yet, it can be a challenge given the size and diversity of the continent. To help travellers find qualified travel agents, who can help enhance their European travel experiences, the Globus family of brands, the world’s largest coach touring company, has introduced a unique “I Know Europe” certification. The first and only comprehensive Europe certification sets the standard amongst travel agents and consultants in the Middle East, selling Europe with skills, knowledge base and tools to enable them to showcase Europe as a complete destination as well as parts of the continent as stand-alone destinations.
“Travellers today are aware and have a lot of information available to the extent that it can sometimes become too much information and not all of it is always reliable. Moreover a vacation should be stress free, memorable and unique to the needs of the traveller. This is where a travel agent steps in, as partners in helping their customers get best value for money with their recommendations & expertise. It is impossible to expect a travel agent to visit every place to know the details. An exhaustive training is the next best thing,” says Gauri Jayaram, regional director, South Asia & Middle East, Globus family of brands. Recognizing and responding to this need among travellers, Globus family of brands introduced the “I Know Europe” certification in the Middle East. The Globus family of brands offers more choice to Europe for travellers than any other travel company in the Middle East or in the world. “Moreover, we have been operating vacations to Europe for over 80 years. This clearly puts us in the position of leadership when it comes to giving travel agents such a detailed certification,” added Jayaram.
Supporting the Globus family of brands in this certification are, various European National Tourism Boards. Agents are put through an extensive training schedule of over 30 study hours. The certification includes destinations such as Britain & Ireland, Italy, France, Spain, Switzerland, Greece, Turkey and even regions like Scandinavia, Eastern Europe, Russia which are picking the interest of the well-travelled clients. Each specialist will appear for and clear a comprehensive examination as an endorsement of their knowledge levels to prove their specialization.
For a traveller, working with an “I Know Europe” qualified agent, means working with a true specialist who has in-depth knowledge of the European destinations. These travel agents can plan the perfect Europe vacation based on individual preferences, assist in locating reliable sources of information, answer varied questions relating to your travel in Europe, provide expert advice on visas and offer exclusive updates on the latest trends in travel and what’s happening in Europe. Most of all, an IKE specialist can ensure that a traveller gets best value for the money spent. The simple objective of an IKE certified travel agent is to help their clients experience the true destination.