Having conducted extensive surveys and one-to-one feedback among both hosted buyers and buyer-attendees following the inaugural Imex America last Fall, the Imex Group is now set to introduce a range of new services and upgrades to enhance the trade show experience for both groups.
Last October almost 1,000 non-hosted industry buyers – known as buyer-attendees - visited the show to do business and take advantage of the free, business-focused tradeshow floor featuring over 1,800 exhibitors from 147 countries, the extensive free education program and multiple, high-level networking opportunities and co-located events.
At the launch show North American buyers were particularly enthusiastic in their appreciation and use of the Imex online scheduling system as a business planning tool. This unique system allows all buyers to make their own, independent appointments with exhibitors of their choice. This year a personalized Imex inbox is being introduced, which will collect all exhibitor messages to buyers into a single inbox on the Imex website. By generating just one aggregated email per day to each buyer, the intention is to help all buyers manage exhibitor marketing information, emails and invitations to receptions and special events more systematically and effectively. This new streamlining of emails was tested at Imex in Frankfurt this year among 50 per cent of hosted buyers and met with a positive response and a measurable increase in the number of appointments achieved in the test group. The new Imex inbox will be available to both hosted buyers and buyer-attendees allowing both groups to manage their time more effectively at the show.
In addition, several new networking receptions will be built into the 2012 show to provide more opportunities for expanding professional business networks. MPI will take the lead by introducing an early evening reception for planners at the end of Smart Monday – Powered by MPI – on October 8.
Aside from the rainmaking opportunities at the show, all of Imex America’s 100-plus professional development and education sessions are provided free of charge to all participants.. This means that all attendees can access the full education program on Smart Monday, Oct 08, plus each morning’s MPI keynote and a vast choice of other seminars and workshops taking place on the show floor, the LearningCurve Zone and the Sustainability Center. Smart Monday access also includes high-level education delivered by other partners and associations, including Site, ISES and ACTE; plus Association Focus – a conference within a conference for association meeting professionals and delivered by ASAE, ICCA and PCMA. The show’s initial ‘schedule at a glance’ for 2012 is now available online. Checking schedules and planning which sessions to attend will also be eased by further enhancements to the IMEX App and extended use of free wifi throughout the Sands Expo to all buyers.
Commenting on the planned changes to the trade show experience for buyer-attendees, Carina Bauer, CEO of the IMEX Group, says: “Our inaugural trade show made a really strong start and since then we have listened closely to make sure the changes we implement are well received and truly beneficial. At the end of the week, we want all visitors to feel they’ve received outstanding value and return on time and effort invested.”