SWISS International Air Lines, will participate at the Arabian Travel Market 2012 for the first time with its new, rebranded look in the Middle East. The new logo shows a Swiss tailfin with its Swiss-cross design, reflecting the livery of the company’s aircraft and enabling Swiss to be instantly recognised as “the airline of Switzerland”. With the adoption of a new image, Swiss aims to strengthen and sharpen its brand profile.
“Swiss is making more than just a makeover. We want our customers to easily associate top product and service quality with our brand – that is what Swiss stands for. After all, Swiss has always been known for its quality and traditional Swiss values. ‘Our sign is a promise’ is a claim that we intend to keep and live for,” said Martin Massueger, director, head of sales Middle East, Africa, Pakistan & Iran for Swiss.
Swiss quality is evident in its product offering such as the state-of-the-art Swiss Business cabin, centrepiece of which is the two-metre lie flat bed equipped with a revolutionary air cushion. Developed by Swiss company, Lantal, the air cushion is adjustable to an individual’s preference on firmness or softness.