THE Mercure Gold Hotel Al Mina Road Dubai, Dubai’s first Mercure hotel, announced its participation at the Arabian Travel Market (ATM) 2012, following the rebranding of the property earlier this year.
Yohan De Zilva, acting general manager for the hotel said he expects 2012 to be a positive year with increased guests as a result of the Mercure brand’s wide recognition and awareness especially among travellers and travel agents in its key overseas European markets, and due to the strength of the Accor Hospitality Group’s extensive sales distribution and network systems.
“The response from travel agents and guests regarding our rebranding to a Mercure Hotel has been positive. Traditionally, leisure travellers from the key European markets of the UAE, Germany and Russia, as well as travellers from the Indian subcontinent have been core to our business, and while these markets maintain their performance, the Mercure brand’s popularity in additional European markets has added to this mix.
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De Zilva... more recognition for Mercure brand |
“Additionally, a re-energised emphasis on business traveller segments, from both overseas and from within the GCC, is also adding to room inventory demand, especially as businesses across the board are increasingly looking for quality accommodation tied with money for value.”
Along with the rebranding a revitalised programme of marketing and sales activities and initiatives has also been implemented to further the business travel profile of the property, which is expected to increase guest numbers.
De Zilva added, “Figures released for the first quarter of 2012 show a significant increase of in guest visitors when compared to the same period in 2011. The outlook for forward bookings especially from markets traditionally undertaking reservations with more lead time, are also looking favourable.”
Conveniently situated on Al Mina Road, close to the Dubai International Convention and Exhibition Centre, Dubai’s major business city centres, as well as the Jumeirah Beach and the city’s shopping malls, the Mercure Gold Hotel, with its 184 rooms and suites, is ideal for both business and leisure travellers seeking quality facilities and accommodation normally expected from five-star accommodation at four-star rates. Free wi-fi internet access is available in the hotel’s lobby, along with meeting rooms, business centre, two gourmet restaurants, lounge bar with live entertainment, authentic Thai Spa, pool and gym recreational facilities.
Commenting on demand from around the GCC De Zilva said: “Our central location makes the hotel ideal for visitors visiting Dubai regularly on business. Additionally, the Mercure Gold Hotel also makes for the perfect weekend or mid- week base when visiting Dubai for its great shopping deals, especially during the summer and other sales periods.”
Participating at ATM for the first time as a Mercure Gold hotel, the management intends to use the opportunity to re-introduce the property and their sales team to the market, strengthen existing partnerships and generate new ones.