RAMADA Downtown Dubai will promote its various developments and key projects at this year’s Arabian Travel Market (ATM).
Wael EL Behi, executive assistant manager, will highlight the recent launch of the hotel’s Arabic website which will help reach out a wide range of guests in and around UAE as well as GCC. “Another active project is the Social Media which will take our hotel to a whole new platform of visibility and interaction with the guests. This will include branding of the hotel on Facebook, Twitter and YouTube. We are also creating a detailed virtual tour of each and every section of the hotel which will display our rooms and its amenities,” he said.
The hotel has recently made improvements to attract the Mice business. The hotel suites now offer twin beds in some of the units. Further in the pipeline is the installation of a well-defined mobile application to enable guests to instantly make bookings and get access on hotel location and information.
“Our main objective would be aggressive and elaborate marketing. With the increasing competitors around the city, we want to aim on being more service oriented. Unique and niche service is the key to diversifying our product. ATM will be the right medium to do so,” added EL Behi.
The Ramada Downtown Dubai team will be exhibiting under the UAE pavilion at stand UAE1110.