THAILAND-based hotel management company Onyx Hospitality Group has introduced two unique spa brands as part of its strategic growth plans, with each brand catering to a very distinct market segments. Breeze Spa is the ‘fun’, mid-tier offering whilst Maai Spa will offer exclusive, luxury spa experiences for a discerning, spa-savvy clientele.
Onyx’s corporate director of Spa, Kirsty MacCormick explained: “We felt that we needed a new and original mid-range brand to replace the existing spa concept in the Amari properties. However, we did not feel that this type of brand offering would suit luxury properties.”
Conceptualised from the premise that happiness is a key foundation for wellness, Breeze Spas will appeal to a wide-reaching demographic, encompassing the seasoned spa aficionado to the wellness newcomer. The spa brand presents a simple yet innovative Mood Therapy Treatment concept.
The first Breeze Spa will open its doors at Amari Hua Hin in June 2012. Plans are also under way to refurbish the existing spas in all Amari properties to fully encapsulate the vibrant Breeze design.
Maai is an exciting luxury wellness brand borne from the tradition of authentic Thai healing combined with modern day science, all encased within the elegance of Thai silk. Maai Spa’s authentic treatments draw from the 2,500-year history of indigenous Thai healing with influences from Indian, Chinese and Tibetan healing practices.
“Maai will take a very new-era approach to achieving results through beauty treatments and technology,” explains MacCormick.
These two distinctive spa brands will enable Onyx to enhance the facilities within its own portfolio of managed properties whilst also offering management services for these spas to be set up in third party hotels, standalone luxury residential or mixed used developments and even airport lounges.