CARLSON, a global hospitality and travel company, and The Rezidor Hotel Group, one of the fastest growing hotel companies in the world, announced the establishment of The Carlson Rezidor Hotel Group. While the legal status and ownership structure of Carlson and Rezidor remain the same, the Carlson Rezidor Hotel Group will pursue the global alignment and management of its brands, the ambitious development of its revenue generation engines, global purchasing opportunities, and people development, on a global basis. Commercial activities will be conducted under the Carlson Rezidor Hotel Group name, irrespective of geographies.
“Carlson and Rezidor have a long common history and have grown together over the past 17 years,” said Hubert Joly, president & CEO, Carlson. “Going to market as one is a next and natural step. We are leveraging the strengths of two great companies to create value for all our stakeholders.”
The Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups, with a portfolio of more than 1,300 hotels, a global footprint covering 80 countries, and a powerful set of global brands.
Through a number of concrete revenue generation initiatives, the Carlson Rezidor Hotel Group aims to generate more than $400 million in additional revenue and a RevPAR Index increase of more than nine points by 2015. These initiatives include a reinforced global sales team; unique revenue optimization tools, partnership projects with travel intermediaries, including Carlson Wagonlit Travel; and the growth of Club Carlson, the group’s successful loyalty program.