EIBTM 2011 will see a number of innovations at this year’s show, dedicated to bringing business directly to trade visitors, hosted buyers and exhibitors more effectively.
Event director EIBTM Graeme Barnett said: “Whilst we expect some 60,000 pre-scheduled business meetings to take place during the three days of the event, we are also delivering new ways of providing communications between more than 14,000 attendees through every available digital channel from live TV to interactive floor plans and apps.”
The onsite TV channel EIBTM TV produced by Grupo eventoplus has been developed to add new business dimension to the event. The channel will deliver a continuous news stream including the EIBTM programme of events, products and services. Content will be projected on two six meter LCD screens which will be suspended over the main aisle and in key locations around the exhibition to ensure that content can be clearly viewed by all show attendees.
EIBTM will deliver the first full show EIBTM Event APP, which will contain exhibitor and show information, venue maps and floor plan, a guide to the city of Barcelona and direct links to all social media portals. It has also been designed to allow users to build their event itinerary before and during EIBTM. EIBTM Event APP will be available soon and you can download the APP by visiting www.eibtm.com/APP
This year EIBTM will launch A2Z’s newly developed Event Map tool to offer all attendees an interactive floor plan of the EIBTM exhibition online. In conjunction with Poken, each Association Hosted Buyer attending the show will be given a unique device which will allow them to exchange a social business card with other Association Buyers present. Following the show, they can download all data to their PC’s and explore business opportunities via the personalised hub.
EIBTM will use digital posters around the Future Events Experience to showcase exhibitor advertisements digitally. QR codes will be used on the show floor to assist visitors in downloading information directly to their mobile device. There will also be a series of video blogs and education content posted on the EIBTM TV website following the show to ensure that all education and show content can be accessed remotely.