ITN International, a US-based event analytics provider, has scooped EIBTM’s Technology Watch Award for 2011. The company beat a record number of entrants in the judging process, which recognises and rewards technological innovation in the meetings and events industry.
The company was chosen to receive the award in recognition of its Citywide Attendee Credential, an attendee badge that doubles as a free pass to public transit and tourist attractions throughout a host city. ITN International will present their winning product at this year’s event at the Future Events Experience on Wednesday, November 30 at 14:30 followed by a Networking Drinks Reception.
Ivan Lazarev, president and CEO, ITN International commented: “We are honoured to have been singled out for this award. The successful test of our new Citywide Attendee Credential proves we can support a ‘total’ attendee credential. That’s good news both for destination marketing organisations and event organisers”.
“Our citywide badge performs a double duty, enabling a DMO to grant attendees access to its city’s infrastructure and attractions, while enabling an organiser to meet their needs for attendee tracking, access control and exhibitor lead retrieval. The ‘seamless’ experience the credential gives attendees means DMOs can at long last co-brand their cities and the events they host effectively.”
Corbin Ball, chairman of the EIBTM Technology Watch judging panel commented, “Having received a record number of submissions this year – 56 in total – this year’s winner and four finalists were among dozens of exceptionally strong entries. Technology innovation is revolutionizing the business process for events and exhibitions and I am very pleased to participate again in the Technology Watch as it highlights some of the best new concepts within the industry.”
The EIBTM Technology Watch is the most high profile and longest running technology recognition scheme which acts as a major opportunity for companies to demonstrate new and innovative technology solutions that have the capacity to make a real difference to the business of meeting and event planning.