HARRIET Lamb, executive director of the UK’s Fairtrade Foundation – an organisation that has dramatically transformed shopping habits and improved the lives of millions across the globe – is to officially open WTM World Responsible Tourism Day.
Lamb guided the Fairtrade Foundation to a period of staggering growth with estimated fair trade sales of more than £1 billion ($1.5 billion) and 4,500 plus retail and catering products carrying the Fairtrade mark.
The foundation aims to create better deals for marginalised workers and farmers in developing countries by ensuring that they receive a fair price that enables them to make a sustainable living.
“The Fairtrade Foundation has played a key role in driving fair trade battles,” said WTM chairman Fiona Jeffery. “Under Harriet Lamb’s strong leadership, it has achieved much with many similarities between the uphill fight to encourage travel and tourism to be more ethical, sustainable and caring and the huge challenges still facing Harriet and the fairtrade movement.”