VISITBRITAIN unveiled the second phase of its global ‘You’re Invited’ campaign, as 10 unique 3D artworks left London for a worldwide tour to promote Britain overseas. The iconic artworks build on the high profile celebrity launch of the organisation’s marketing programme in June.
World famous 3D street artists Joe and Max were commissioned to create the interactive artworks for VisitBritain. This will allow members of the public to insert themselves virtually into some of Britain’s most iconic landmarks. The artworks will be displayed in 10 key locations around the world, with those who have their photo taken on the canvas entering into a competition which includes a pair of British Airways Club World return flights to the UK.
As Britain moves towards 2012, the eyes of the world will be firmly focused on the country and what overseas visitors can experience when they visit. The 3D canvases provide an ideal snapshot of just some of the things on offer, highlighting Britain’s history and heritage, its countryside and natural beauty, culture, fashion, sports and a world-class welcome.
Sandie Dawe, CEO of VisitBritain, said: “Great Britain 3D is the first ever global tour of 3D art with the sole purpose of promoting a destination to an overseas audience. This is a fun, engaging and effective way of taking some of Britain’s most famous icons right into the heart of cities around the world.
“This marks an important new phase of our ‘You’re Invited’ campaign that is an open invitation to the world to come and join us before, during and after 2012.
“Working in partnership with the industry, our aim over the next four years is to secure £2 billion of extra spending by overseas visitors across Britain. That will see a whole range of great deals and new products launched to encourage those considering a visit to Britain that now is the time to do so and turn their plans into actions.”
The artworks are visiting Singapore, Sydney, Shanghai, Delhi, Calais, Utrecht, Stockholm, Milan, Los Angeles and Sao Paulo.