"THE Chinese government is increasingly conscious of the role tourism plays in socio-economic development and will double its efforts in tourism,” said Chinese vice-premier, Wang Qishan, on joining the United Nations World Tourism Organisation and World Travel and Tourism Council (UNWTO/WTTC) Global Leaders for Tourism Campaign.
On behalf of the Chinese government, Wang accepted an open letter stressing the importance of travel and tourism to global growth and development presented by UNWTO Secretary-General, Taleb Rifai, and WTTC vice chairman, Jean Claude Baumgarten.
Wang highlighted the links between tourism and international and national economic development, as well as understanding and stability worldwide, and committed China to 'take an active part in the UNWTO/WTTC initiative to promote tourism around the world‘.
“In 2009, China declared tourism a strategic pillar of its national economy and policy,” said Rifai, “now in 2011, the country is once again demonstrating its commitment to put tourism at the centre of economic growth and development. We are delighted that China, one of the world’s fastest-growing economies and a leader in the tourism sector, has joined this campaign.”
David Scowsill, WTTC president and CEO, said: “China’s commitment to tourism was underlined this year with the declaration of the National Tourism Day of China. Signing the open letter reiterates this long-term commitment and demonstrates China’s leadership role in the travel and tourism industry. WTTC has long noted the significant enthusiasm and support that the Chinese authorities provide to tourism. The government truly understands the impact on job creation and the positive economic impact that travel and tourism brings to global GDP.”
China received 56 million international tourists in 2010 generating $46 billion in international tourism receipts. China is also the world’s third biggest source market, with Chinese outbound tourists spending around $55 billion in 2010.