HOTELS participating in the Utell-driven TMC (travel management companies) business have seen up to a 30 per cent increase in revenue year-on-year, according to the company’s latest results.
Reservations revenue figures have also been consistently performing well ahead of monthly forecasts.
The main driver of this significant boost in revenue is Utell’s global preferred status with several of the major international TMCs and consortia bringing in high value and globally generated business travel bookings for member hotels worldwide.
“Utell’s key focus is to build on promotional programmes with a wide range of international preferred partners to bring maximum business opportunities for our member hotels,” said Elaine Kennedy, vice president of global demand sales for Utell Hotels & Resorts. “As a result, this year we have seen a surge in business from emerging markets such as India and China. This strategy of securing global corporate business, places Utell in a unique position possessing the network and contacts to secure the high-value reservations vital to a hotel’s success in today’s market.”
Anit Popat, director of sales and marketing for the St Giles Hotel Group, said: “Overall we have observed a substantial year-on-year increase in Utell TMC business-to-date across our four properties. Utell is the only representation company that offers an international preferred status with major TMCs, which has been a great driver of corporate business to our hotels. Our London properties have been members of Utell since 1998 and in making a strategic move to enter the US market with our two New York hotels, it was imperative to utilise this proven and successful organisation for sales, marketing and representation, which has enabled us to thrive and succeed.”
Utell Hotels & Resorts, part of Pegasus Solutions, is a representation service providing a specialised range of powerful sales, marketing and distribution solutions for hotels and travel distributors.