WITH a year-to-date average occupancy of 98.82 per cent, Corp Executive Hotel Apartments – Al Barsha, Dubai, UAE, has achieved 16.88 per cent higher occupancy than the forecasted average of 81.94 per cent just a year after its launch. Michel Noblet, president and CEO of HMH – Hospitality Management Holdings, which runs the property, said: 'Corp Executive Hotel Apartments has been one of the best performing hotels in the highly competitive Al Barsha area as well as a top grosser in our portfolio.' The GCC, Europe, Asia, the US and Australia have been the key feeder markets for the hotel which has a high guest retention rate too. General manager, Aamir Pervez, said: 'We are pleased to report strong financial results despite the difficult market conditions. From the very start, our strategy has been to drive business across all vertical sectors that has given us a steady mix of corporate, long-stay, leisure, e-commerce and the FIT segment which in turn kept our figures firm.' The rest of the year looks equally promising for the hotel. It had advance bookings of 85.57 per cent for August, a time described by many as the most challenging owing to the majority of GCC travellers remaining grounded during the Holy Month of Ramadan. Noblet attributes this success primarily to the appeal of Dubai and its world-class infrastructure and facilities. 'Dubai is the ultimate fantasy destination for those seeking sun, sand, sea and shopping in a safe environment. It is equally attractive for corporate travellers with a convenient and vast global airline network, unbeatable business facilities and flawless communication services,' he said.
