FOR the seventh year in a row, Emirates Airline’s ‘ice’ inflight entertainment system has been awarded the ‘World's Best Airline Inflight Entertainment’ award at the 2011 Skytrax World Airline Awards.
The awards are based on voting by more than 18.8 million airline passengers of 100 different nationalities
Inflight entertainment (IFE) has become a key competitive benchmark for airlines worldwide and Emirates has maintained its industry-leading position by continuously investing in and expanding its entertainment offering; resulting in an incredible range of movies, television and music from around the world.
Emirates’ latest IFE system, ice digital Widescreen (‘ice’ stands for information, communications and entertainment), offers a choice of more than 1,200 channels of entertainment, including 280-plus movies from around the world, hundreds of TV choices and thousands of music tracks from contemporary to classical.
As well as investing in the latest entertainment content and newest systems, Emirates has recently finished upgrading the hardware on its existing A330-200 and A340-300 fleets to a new digital IFE system; bringing ice to every seat in Emirates first and business class. Furthermore, the carrier now has more than 90 aircraft equipped with AeroMobile, which allows mobile phone use inflight, and will soon roll out A380 aircraft equipped with WiFi internet connection.
“As a global airline serving 113 destinations on five continents, our passengers are as diverse and unique as our routes. Emirates strives to make our service the most comfortable and entertaining in the world. This year’s Skytrax ‘World's Best Airline Inflight Entertainment’ award once again underlines our relentless commitment to providing the best inflight entertainment in the air – offering more content, in more languages and ultimately more choice, than ever before,” said Patrick Brannelly, Emirates’ vice president corporate communications product.