ROTANA, the leading hotel management company in the Middle East and Africa, has announced the opening of new outbound sales offices in China, India and Russia.
With these additions, the company increases its international sales offices portfolio to 12 in the UAE, Egypt, Kuwait, Doha, Qatar, Jeddah, Saudi Arabia, Lebanon, Sudan, the UK and Germany.
Omer Kaddouri, executive vice president and COO, said: “China, India and Russia are key feeder markets for Rotana and it is important for us to grow the Rotana brand and stature in these respective markets. The objective is to increase our market share whether business or leisure outbound travellers to all Rotana properties”.
Outbound business from India increased by 11 per cent in 2010, from Russia the figure was up by 34 per cent, while the number of outbound tourists witnessed double-digit growth in 2010 from China.
“The main responsibilities of these new offices will be to promote, market and sell our properties based outside of their physical location. This is in line with the overall expansion of Rotana and our growing market segment. On the awareness side, the three new outbound sales offices will assist Rotana on its brand reach and awareness,” concluded Kaddouri.