AS THE leading foreign exchange earner and representing one in every seven jobs, tourism is a crucial factor in Egypt’s economic recovery – that was the position of the country’s Prime Minister, Essam Sharaf, during an official visit of UNWTO (United Nations World Tourism Organisation) Secretary General, Taleb Rifai, and World Travel and Tourism Council (WTTC) president and CEO David Scowsill.
Meeting with the Prime Minister, the Minister of Tourism, Mounir Fakhri Abdel-Nour, as well as other public and private tourism representatives, Rifai and Scowsill expressed the commitment of the international tourism community to support the sector as a key component of Egypt’s transition.
Sharaf confirmed the strategic importance of tourism for the country’s economic recovery and social stability, especially in the current transition period, saying: “We appreciate your visit and support; tourism is a critical activity for Egypt.”
Abdel-Nour added: “International tourists are slowly beginning to return to Egypt. The sector is a lifeline for our economy and in 2010 accounted for 11.5 per cent of our GDP and $13 billion in revenues. We count on the UNWTO and WTTC for the right advice and support.”
Rifai praised the high political support shown for tourism; the principal foreign exchange earner and a leading job creator in Egypt. “Tourism is clearly seen as a national priority involving all areas of public policy and thus can be a major contributor to consolidate the transition,” he said. “Throughout my visit it has been very clear that the Egyptian tourism sector is fully operational and ready to receive visitors.”
Scowsill also highlighted the importance of close collaboration between global public and private tourism players, along with the need to clearly communicate the stability in the country. “Given the current difficulties in the region, it is important for the industry to get a clear message out that the new Egypt is stable and open for business,” he said.
In his meetings with tourism stakeholders, Rifai underscored the importance of the backing of the international community to Egypt, both politically and financially, as witnessed by the recent announcements of the G8 and the World Bank to commit substantial funds for the country. “Egypt is not only the leading tourism destination in the region but also a central piece for its political and economic stability,” he said.