Name change reflects Private Jet Charter’s new focus INTERNATIONAL Air Charter, one of the world’s leading private jet charter companies, has been rebranded as Private Jet Charter following its 20th anniversary. Chief executive Hugh Courtenay, who founded the company, which has been in the VIP luxury private jet business for the past 20 years, said: "The rebranding reflects the fact that we nowadays focus almost exclusively on luxury private jet charter." Hand in hand with the name change Courtenay announced aggressive plans to expand its market share in its key markets in Europe, the Middle East and North America. Courtenay added: "We have business clients who fly privately very frequently, while there are others who book once or twice a year. Our client base is very varied – musicians, business people, moguls and wealthy individuals, actors or news reporters needing to get to a news flashpoint. We also arrange flights for football teams and a variety of sports clubs, fashion designers, and DJs." Right from starting the business in the UK in 1991, Courtenay has overseen the growth of the major international aviation charter organisation which now has a network of offices in the UK, Nice and a significant presence in the Middle East from a busy base in Dubai. The organisation plans to open new offices in key charter hubs of Moscow and Florida in 2011. "Our growth has been due to a range of factors," said Courtenay, "from our complete dedication to our customers, to our access to what we believe is the largest and most comprehensive fleet of private jets anywhere in the world. Our sophisticated state-of-the-art aircraft sourcing technology was developed at an early stage and this Computerised Aircraft Tracking System (CATS) enables our aviation consultants to source available aircraft at the click of a mouse by aircraft type, number of seats, year of manufacture and from any location in the world." According to Courtenay, the nature of the private jet charter business is such that recession has had little impact on it. Private jet charter has in fact become increasingly popular in recent years as more and more people avoid security worries and exasperating check-in procedures at airports by opting for a private jet. Specific benefits that Private Jet Charter offers its customers include 24-hour service year round, multilingual and expert staff, competitive free quotations and advice, unique CATS aircraft sourcing technology and flight watch monitoring on all executive air charter flights. Also, other benefits of the Private Jet Charter organisation include state-of-the-art new generation private jets, high-calibre pilots and cabin crew, use of private business and VIP terminals, check-in only 15 minutes before departure, rapid but secure immigration procedures, fly from an airport of your choice at your time, ‘meet and greet’ facilities, comprehensive airport information and limousine ground transportation, if required.