AS WELL as the new St Regis which is set to open in Abu Dhabi in November, the iconic Starwood brand will launch a second property in Doha, Qatar, before the end of the year. The St Regis Doha aims to be ‘the finest address in Doha’ with a host of luxurious features. General manager Tareq Derbas, said: 'Our philosophy is impeccable service and inspired living. Original features like our St Regis Butler Service ensure that our guests’ preferences are known and that each detail is finessed. We will provide an entirely bespoke service that will be unlike anything currently offered in Qatar.' With construction work proceeding apace, reaching out into the Gulf, the magnificent structure has already become a major attraction for visitors and an icon of Qatar’s fast-evolving hospitality sector. The St Regis Doha will comprise 336 guest rooms including 70 suites and will also offer approximately 5,000 sq m of meeting and conference space, a selection of exciting restaurants, lounges and the Remede Spa with direct beach access. The guest rooms and suites will feature custom-made furnishings with silk wall coverings and antiques to provide personalised yet spacious accommodations. With a splendid heritage dating back more than 100 years to the grand opening of The St Regis New York by the esteemed Astor family, the brand incorporates rich traditions into every aspect of customer service, from its century-old butler service to the tradition of fresh flowers in every room. 'We really believe we are offering a new style of luxury for the Middle East region. Qatar is set to host the latest in a long line of incredible St Regis Hotels, and we believe that it will be warmly welcomed by connoisseurs and believers in luxury living,' concluded Derbas.