AT THE recent Cannes Film Festival, Fashion TV announced plans, in collaboration with the Al Habtoor Group, to launch the world’s first ever Fashion Hotel, in Dubai, UAE. Michel Adam, president of Fashion TV global network, signed an agreement with Mohammed Al Habtoor, vice chairman and CEO of the Al Habtoor Group, to establish the hotel which will be a unique five-star establishment, to be located in the heart of Dubai and owned and operated by the Al Habtoor Group. It will have 30-storeys and the exterior will display a projection using the world’s largest 100-m LED screen, broadcasting the latest Fashion TV highlights, around the clock. The 200 rooms will be equipped with the most sophisticated climate control, lighting and audio-video technologies and will make extensive use of the latest 3D equipment. They will have access to Fashion TV’s 30 channels, as well as the biggest fashion DVD library in the world, offering 50,000 DVDs on the history of fashion. With a wide variety of restaurants, bars, lounges, nightclubs, spas and cinemas, as well as fashion-themed rooms the Fashion Hotel aims to become the number one destination for fashion and beauty in the region. 'For years, we have wanted to create the ultimate fashion-themed hotel aimed at providing Fashion TV viewers, models and businessmen and women with a memorable fashion experience,' said Adam. 'It’s a great pleasure to sign an agreement with Mohammed Al Habtoor, to share this vision and make this fantastic, global project a reality. Hotel experiences will no longer be the same. 'It’s an exceptional project and one which is likely to have a massive impact on Dubai, making it the future fashion capital of the world. The city will certainly never be the same again.' The Fashion Hotel looks set to be the first of many. The Al Habtoor Group and Fashion TV plan to make it the first of a chain of Fashion Hotels in key fashion locations around the world.
