LEADING Middle East trade fair and event organiser Epoc Messe Frankfurt has announced a major expansion in its regional presence.
The Middle East subsidiary of The Messe Frankfurt Group, Germany, has been operating in Dubai since 2002 and has now expanded its offices and hired more personnel in response to the surge in demand for high-quality and focused trade shows in the GCC and the wider region.
“The region, being a high-growth area, is a promising market for manufacturers, distributors, industries and service providers worldwide,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt. “Based in Dubai since 2002, we have grown along with the region by adding sector-specific shows to our portfolio in line with market demand. As the need for specifically tailored trade events increases in the wider region and companies look to break into new markets, we have decided to expand our pres ence to better address the needs of the market.”
During 2010 Epoc Messe Frankfurt acquired more office space and hired highly-qualified trade show specialists posting a 25 per cent increase in staff strength as part of its endeavours to set up a sales partner network in the region. With this expansion the company is now responsible for all outward sales across the GCC for all Messe Frankfurt shows worldwide.
Pauwels added: “Our business model is fairly simple, we want our core customers – the exhibitors – to focus on what they do best. By creating annual networking platforms for them in their lines of business around the world, we open new opportunities to them.
“We are dedicated to providing our regional customers with industry-best service, quality and the best networking platforms in the exhibition business across a variety of industry segments.
“The fact that we are able to expand despite an increasingly difficult economy and the extremely competitive landscape of the exhibition industry is a testimony to our customer-first business philosophy. We look forward to building on this momentum and expanding our offerings in 2011 and beyond.”