Abu Dhabi airports company triumphs in second heat of Routes Airport Marketing Awards

THE winner of the second heat of this year’s Routes Airport Marketing Awards was announced at a lavish gala dinner in Incheon, South Korea  where more than 400 aviation professionals were gathered, taking part in the ninth Routes Asia – the only network planning event for all of Asia.

The awards have become synonymous with recognising and rewarding the highest standards of marketing activities undertaken by airports. They work on the core principal that the people who are best placed to judge an airport’s marketing activities are its primary users: airlines.

Abu Dhabi Airports Company (ADAC) was crowned winner not only of the Middle East and Sub-Continent category but also overall for the entire Asian region. It is now automatically shortlisted in the World Routes Awards, due to be held at World Routes in Berlin later this year, joining Dallas/Fort Worth International Airport which was shortlisted after their victory in the Americas heat of the Awards, held in February.

Dave Stroud, executive vice president, Airports, UBM Aviation, said “The standard of marketing activities undertaken by airports never fails to impress me. Abu Dhabi Airports Company is a worthy winner and I am hopeful that its efforts will encourage many new routes and developments at the airport.”

Peter Hoslin, head of airline marketing, ADAC, said: “We would like to thank our airline partners for recognising with this award Abu Dhabi Airports Company’s long investment in airline marketing.  It is something special when the recipients of our marketing activities themselves actually vote for us.  Our success is a result of our commitment to offering comprehensive developmental and marketing support to our airline partners, on one hand, and the significant contribution of our stakeholders in Abu Dhabi on the other.”

This year, the following airports were shortlisted in the Asian regional heat:
China & North Asia Category

• Winner - Beijing Capital International Airport
• Highly Commended - Kansai International Airport
• Narita International Airport
• Shanghai Airport Authority

• Winner - Abu Dhabi Airports Company
• Highly Commended - King Fahd International Airport
• Oman Airports Management Company
• GMR Hyderabad International Airport

• Winner - Singapore Changi International Airport
• Bangkok International Airport
• Kuala Lumpur International Airport
• Alor Setar Airport

• Winner - Christchurch Airport
• Highly Commended - Auckland Airport
• Highly Commended - Melbourne Airport
• Sydney Airport