GLOBAL brand communication agency Insignia recently launched the Insignia Travel Media Group, the region’s first media buying service aimed specifically at the travel industry.
The new, dedicated media-buying house aims to provide hotels, airlines, leisure attractions and tourism bodies with a host of strategic media and marketing solutions worldwide.
The group is the first service of its kind looking to offer a comprehensive solution to travel brands working in an ever-fragmented market with rapidly expanding media channels and recognises the importance of the Middle East for the travel trade, both as a major feeder to Western and Asian markets and as an established holiday destination in its own right.
Insignia Travel Media Group will allow industry players to promote their brands and maximise their exposure via geo-targeted media campaigns, aimed at specific segments within the Middle East, as well as on the global market.
With its headquarters in Dubai, Insignia boasts high levels of experience offering insight into the dynamics of the international travel market and the necessary expertise required to implement multi-channel campaigns.
Founder and managing director Gaurav Sinha said: “We have formed Insignia Travel Media Group to meet these challenges head on, creating targeted media strategies specifically crafted to deliver impact by optimising media channels that are unique and relevant to the travel industry. As the only agency in the Middle East specialising in travel and luxury we offer a unique insight into the travel industry and extend a strong competitive advantage.”
Working with an experienced network of dedicated territory and category managers, the team has the ability to channel a diverse range of on and offline media from in-flight TV, airport billboards, GDS and social media to traditional print and broadcast. To further streamline the buying process, it offers pre-planned media packages, with the option of purchasing ‘off-the-peg’ media campaigns, tailored to address a particular segment, season or market.
“Our ability to match the message, the media and the market, our experience and network of on-the-ground managers makes us best placed to bring this value to our clients,” added Sinha.
Insignia is a global brand communication agency that is headquartered in Dubai, with representative offices in London, Delhi and Sydney.