THE global travel industry is said to be at a turning point and on March 9 the leading travel technology conference PhoCusWright@ITB, taking place as during ITB Berlin, will examine the unique forces that are transforming travel, tourism and hospitality.
The conference theme, ‘Marketplace Chaos: Spotlight on Technology and Innovation’, challenges and motivates travel industry leaders to exploit chaos in the travel marketplace and looks at new economic realities, a burgeoning mobile social web, disparate devices and channels, high-growth emerging markets and more.
Opinion-formers, e-business experts and senior executives will explain how companies can reposition themselves and utilise the interplay of forces on the market to gain a competitive edge.
PhoCusWright@ITB is held in English and in 2011 is fully integrated within the ITB Berlin Convention, which takes place from March 9 to 11, 2011.
This means that trade visitors and exhibitors can now attend free of charge for the first time. Tickets entitling the holders to attend PhoCusWright@ITB are included with the ITB Berlin trade visitors’ or exhibitors’ passes.
Analysts from PhoCusWright, the internationally recognised, US-based travel industry research authority, have developed an innovative and compact programme comprising short sessions, round table meetings and interviews, where the main themes and visions about the future of e-travel can be discussed in the course of a single day.
PhoCusWright@ITB is held Wednesday, 9 March and is followed by the PhoCusWright@ITB Bloggers Summit on March 10.
Advance registration for PhoCusWright@ITB is required.