SAS Scandinavian Airlines got off to a great start to it’s fourth winter season in November 2010, with an additional frequency added to its Dubai-Copenhagen route.
”While 2010 was a challenging year, our third winter season on the Dubai-Copenhagen service of SAS Scandinavian Airlines performed far better than we thought it would,” said Stefan Eiche, SAS Scandinavian Airlines UAE general manager. “During the months of February and March, our flights were fully booked. Additionally, due to a rapidly increasing number of internet users in the UAE, our online bookings, which can be done through www.flysas.ae, have also seen remarkable growth.”
While Eiche is keen to see the route become a year-round operation, he said the carrier currently does not have enough wide-body aircraft to accommodate this as the A340 is in use on the US routes during the summer months.
”In terms of new routes, we plan to start flying to New York in May and Copenhagen and Shanghai in February 2011. Even if we don’t physically fly the Dubai-Copenhagen route during the months of April to October of this year, it will be as if we still do, as passengers bearing an SAS ticket on Lufthansa’s code-share will be treated with all the privileges of an SAS passenger,” he continued.
For 2011 SAS has simplified its pricing so travellers can benefit from a base price and is also testing internet onboard for passengers on selected aircraft in the domestic and European sectors which will be extended to inter-continental flights, depending on customer demand.
The SAS Group has always remained steadfast in its environmental goals. Recently receiving international standards awards across the group.
And its renewed strategic approach, Core SAS, and the structural changes it involves, will further improve the chances for successful environmental work and for reaching the environmental goals that company has set for 2008–2011 and its principal strategic targets which include 20 per cent lower emissions by 2020, including traffic growth, and 50 per cent lower emissions per unit produced by 2020.