ITB Asia, the B2B travel show for the Asian travel market, has revealed a new identity for 2011.
All branding for the event will feature the tagline ‘Truly Inspiring’ accompanied by a smiling woman with Asian travel icons such as the Great Wall and the Taj Mahal woven into her hair.
A similar visual identity has been successfully used to promote ITB Berlin for the last two years. Designed by Berlin-based creative house, Heymann Brandt de Gelmini, the look was adapted for ITB Asia by the use of a Eurasian (Japanese-German) model with 10 Asian travel icons positioned in her hair, which is styled to represent the tropical rain forests of Asia. The model is also wearing a Chinese qipao dress.
“Inspiration is the central proposition,” said Dr Martin Buck, director of Messe Berlin (Singapore), which organises ITB Asia. “The imagery is evocative and inspires people to think about travel to and within Asia.”