MICE Day at ITB Berlin 2011 in co-operation with the Association of German Event Organisers will offer advice for event planners, in-depth workshops and discussions on planning and optimising services and tips from experts for intelligent social media strategies
A badly-organised event can not only cause lasting damage to a company’s reputation but also result in huge and ultimately unnecessary costs. This is why Gerhard Bleile, president of the Association of German Event Organisers, advocates not leaving quality and costs up to chance: “Combining traditional and innovative thinking is a recipe for outstanding success,” he says.
Concrete ways to help further this idea will be presented at Mice Day at ITB Berlin on March 9, 2011. In cooperation with the Association of German Event Organisers, Mice Day at ITB Business Travel Days will offer a concise overview of trends and innovations in event planning with lectures, workshops and panel discussions and experts and practitioners presenting the latest findings on business travel and events.
At the ITB Business Travel Days the Mice Day in particular will be presenting event organisers with a compact range of advanced training courses offering concrete approaches. The focus will be on Mice guidelines which help to reduce in-house time and effort as well as external costs during procurement, without sacrificing the quality of an event. Good briefings also contribute decisively to the success of an event and Mice Day will warn of typical mistakes.
A further presentation will examine optimum return on investment. This lecture will explain the importance of service, teamwork and customer motivation. Book author Benno van Aerssen will speak about vicious circles in Mice planning and how to escape them with intelligent ideas.
The popular topic of social media has found its way into the event world and will be a must on the Mice Day agenda. A workshop will discuss which changes are important and how organisers and speakers can use networks to their own ends. The panel discussion will conclude with participants exploring trends in the meetings industry and highlighting current developments.