AS THE world’s largest tourism event of its kind, next year’s ITB Berlin Convention, sister of ITB Asia, aims to set the tone once again with numerous internationally-recognised experts, scientists and travel trade professionals gathering to discuss the latest travel industry trends and exclusive, empirical survey findings.
Main sponsor and culture and convention partner of the show, which runs from March 9 to 11, 2011, is Mongolia.
In 2011 the Eco-Mobility Day will be a new key element of the wide-ranging ITB programme and this year, for the first time, visitors to ITB Berlin will be able to attend the PhoCusWright@ITB Travel Technology sessions free of charge.
The ITB marketing and distribution days will discuss the latest strategies and practical examples of marketing tourism and, following its success at the last fair, the ITB Media Summit will take place again during these days.
Visitors to the ITB Destination Days will be able to find out the latest about culture, city and river tours. And the emerging markets in Asia are another key topic, with the market intelligence unit of ITB Asia providing valuable support.
Taking place for the third time, the ITB CSR Day satisfies a growing demand for a discussion on corporate social responsibility issues in the tourism sector and the ongoing success of the Future Day and Hospitality Day means that they are also set to continue.