EASYHOTEL Dubai, Jebel Ali, the budget hotel chain’s first venture outside Europe, is now taking reservations through the brand website www.easyhotel.com ahead of opening later this month.
Located at Jebel Ali Free Zone (Jafza) on Sheikh Zayed Road, the hotel, operated by Istithmar Budget Hotels, is celebrating its launch with double rooms on sale from just Dh99 ($27) per night.
easyHotel Dubai, Jebel Ali is part of the highly popular budget hotel brand owned by chairman and serial entrepreneur Sir Stelios Haji-Ioannou. It is positioned to fit in perfectly at the less expensive end of one of the world’s fastest-growing travel sectors – budget hotels.
Andrew Jordan, executive director, development, Istithmar World, said: “This is easyHotel’s first venture outside Europe and, as such, represents a strategic step forward in its expansion plans. easyHotel Dubai, Jebel Ali targets a clientele that demands exceptional value for money. We offer purpose-built hotel rooms at affordable rates and leave the decision on additional services solely in the hands of our guests, who are the best judges of what they need.”
In its brand new six-storey building the hotel offers 216 air-conditioned bedrooms which, in line with the brand ethos, are priced on the basis of ‘the earlier you book, the less you pay’. Prices during high demand periods are more expensive than low seasons.
True to its ‘no frills’ approach services such as luggage storage, early check in, late check out, vended snacks and drinks and Wi-Fi internet access will incur additional charges.
The company plans to introduce more easyHotel rooms to the region in the next five years, with another 195-room property currently planned for Al Karama in Dubai.