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WORLD Travel Market (WTM), the premier global event for the travel industry, is unveiling a new sports pavilion at WTM 2010 with some of the most iconic venues in the world exhibiting.
The spiritual homes of four of the world’s major sports – Lords (cricket), Wimbledon (tennis), Twickenham (rugby) and Wembley (football) – are all exhibiting in the new sports pavilion, which will be situated in the UK and Ireland region of WTM 2010.
An array of top Premiership football grounds are also exhibiting including Old Trafford (Manchester United), Stamford Bridge (Chelsea) and Emirates Stadium (Arsenal).
The launch of the sports pavilion follows hot on the heels of the first sports tourism conference programme at WTM last year, which included an array of high profile speakers from the 2010 Football World Cup, London 2012 Olympic Committee and the Canadian 2010 Winter Olympics.
WTM sales executive Christian Vicente said: “Sports tourism is worth a staggering $51 billion a year and WTM is the first exhibition to recognise its growing importance to the industry, with the launch of the sports tourism seminar programme and sports pavilion.
“The sports pavilion is an exciting initiative which allows some of the world’s leading sports stadiums to promote their historic and prestigious venues, stadium tours and museums to the global travel trade for both leisure travellers and conferences and events.”