THE Beijing Tourism Administration (BTA) is to be the host destination to the China Incentive Business Travel and Meetings Exhibition (CIBTM) taking place from September 8 to 10, 2009 at Beijing’s new state of the art China National Convention Centre.
At the same time, Paul Kennedy MBE, group exhibitions director for Reed Travel Exhibitions Meeting and Incentives portfolio has become an advisor to the BTA. This role will last for two years and provides strategic advice to help accelerate the development and standards of Beijing’s tourism industry, and to assist with the growth of inbound travel with specific relevance to the meetings, incentives, conferences and events industry.
In order to achieve specific goals relating to its post Olympic tourism strategy, BTA’s partnership adds a significant level of resource behind CIBTM which will look to create an enhanced programme of education, experiential and business generating activities both on and off the show floor.
Through BTA’s support, CIBTM will create a broader hosted buyer programme, deliver a series of high quality networking events and bring together the widest ever range of Beijing based meetings industry tourism suppliers and operators under a Beijing Pavilion.
