Promo lure for agents and guests


Six Continent Hotels in the UAE have launched a special incentive programme providing benefits to both bookers and guests.

For any reservation made at corporate rates from the UAE or any other GCC country at any of the Inter-Continental, Holiday Inn or Crowne Plaza properties in the UAE, the booker will stand a chance to win free dinners, free weekend stays and other attractive prizes.

A grand draw will be held at the end of the program offering the bookers a chance to win a weekend room for a year in the three Inter-Continental hotels, a hotel statement said.

Weekly draws will take place in each of the respective hotels and prizes will be hand delivered to the winner by the group's sales team.

Guests too benefit under the program, says the hotel. A free suit pressing per stay, one complimentary American breakfast and one free five-minute international call will be offered to guests.

In conjunction with the incentive program, Inter-Continental hotels in the UAE will also offer guests spending Dh500 ($136) in their respective restaurants within a month, a Dh100 voucher to spend in the same hotel.

"The programs are designed to give more rewards and benefits to our valued clientele as part of marketing strategy to build customer loyalty and attract new business to our properties," said Henri Blin, general manager of Hotel Inter-Continental Dubai and regional vice president of operations in the UAE.

Meanwhile, Six Continents Hotels is offering double commissions to travel agents who take bookings for the group's 119 Middle East and African hotels and resorts.

The offer of 20 per cent commission applies to bookings by International Air Transport Association (IATA) affiliated travel agents worldwide, for stays at any Inter-Continental, Crowne Plaza or Holiday Inn hotels and resorts in the region. The increased commission is payable for bookings made and used until January 15. The offer applies to commissionable rates only.

"The new commission structure called, 'Twenty Twenty', is the latest in many additions and incentives offered during 19 years of industry service through our Travel Agent Commission Program (TACP)," said the group's sales and marketing vice president for Middle East and Africa, Denis Johnson.