Malaysia is official partner destination for ITB China

Malaysia is set to become the Official Partner Destination of ITB China 2025, taking place from May 27-29 in Shanghai.

 

This partnership reflects Malaysia's commitment to deepening its presence in one of the world's most dynamic outbound travel markets.

 

Tourism Malaysia will lead the country's presence with a robust lineup of promotional initiatives, aiming to drive Chinese outbound tourism to its many regions, foster deeper cultural connections, and showcase its rich and diverse travel experiences.

 

At ITB China 2025, Malaysia will offer an immersive experience featuring interactive cultural showcases, live demonstrations, and performances that highlight the country's rich heritage.

 

Networking sessions with Tourism Malaysia and local partners will provide opportunities for new business collaborations.

 

Destination presentations will focus on niche and emerging attractions, such as eco-tourism, adventure travel, and halal tourism.

 

Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture of Malaysia, said: “We are excited to partner with ITB China 2025, as this platform offers us an exceptional opportunity to showcase Malaysia’s diverse and unique offerings to the Chinese market. As one of the most dynamic and rapidly-growing travel markets in the world, China plays an integral role in Malaysia’s tourism strategy. We look forward to deepening our connections and forging new partnerships to welcome even more Chinese tourists to our beautiful country.”

 

Tourism Malaysia will also host press and media events to boost awareness of its diverse travel offerings. In line with its 2025/2026 marketing plan, Malaysia will ramp up efforts to attract Chinese travellers through a comprehensive digital and content-led strategy, including digital engagement, tailored travel experiences, halal & wellness tourism, localised content, improved connectivity, and visitor-friendly initiatives.

 

Through its high-profile partnership with ITB China 2025, Malaysia aims to boost its visibility in the Chinese outbound market and strengthen long-term tourism ties.

 

The spotlight will shine on Malaysia's cultural richness, natural beauty, and diverse travel experiences.-TradeArabia News Service