Travel, Tourism & Hospitality
Event tech adoption to rise as more events are planned in 2025
Cvent's 2025 Middle East Report predicts a 63 per cent increase in event planning, with 70 per cent planning to increase spending and prioritising experiential events.
Cvent, a leading provider of meetings, events, and hospitality technology, has released the Cvent Event Industry Report 2025 Middle East Edition.
The report highlights the increasing demand for event planning across various formats, with a 63 per cent increase projected for in-person events, webinars, virtual events, and hybrid events.
The Middle East market is expected to see a positive outlook, with 70 per cent of event professionals planning to increase spending on events.
The report also highlights the willingness of organisations to invest in event technology if additional funds are allocated.
The Middle East event industry is prioritising experiential events, with 47 per cent of respondents citing enhancing event experiences as a primary factor driving the increase in event budgets.
The top factors to choose Event Management Technology include brand reliability, ease of use, and all-in-one platforms.
ArtificiaI Intelligence (AI) is increasingly used by 80 per cent of organisations for event planning, design, management, and marketing.
The report also highlights the industry's commitment to sustainability and accessibility, with 86 per cent of respondents claiming a sustainability target for their events this year and 77 per cent willing to track event/attendee carbon footprint.
This collective responsibility and consideration are shaping the future of events positively.
Gokul Bajaj, AVP of Sales & General Manager, Dubai, stated “This region is a hotspot for world-class events attracting tens of thousands of attendees both in-person and virtually each year. Event professionals are increasingly focused on creating immersive and exclusive experiences to boost ROE (Return on Experience) and utilising event tech for better ROI (Return on Investment). While data security remains a key challenge in this region, there is a promising opportunity to develop a more reliable event technology platform with advanced security features to protect sensitive data and ensure a smooth, secure experience for all attendees. Additionally, integrating eco-friendly practices into event designs is becoming a vital competitive edge. Embracing these trends is essential for staying ahead in this dynamic market.” -TradeArabia News Service