Travel, Tourism & Hospitality
Germany logs 41% year-on-year jump in Gulf visitors
Renowned for its captivating natural landscapes and rich cultural experiences, Germany has witnessed a surge in tourism from GCC countries, a remarkable 40.9% jump in overnight stays in the first half of 2023 compared to H1 2022.
Renowned for its captivating natural landscapes and rich cultural experiences, Germany has witnessed a surge in tourism from GCC countries, a remarkable 40.9% jump in overnight stays in the first half of 2023 compared to H1 2022.
Further, the German National Tourist Board (GNTB) revealed a huge 593% rise in visits by Gulf nationals in H1 2023 compared to the same period in 2021, underscoring the enormous post-pandemic recovery the country has undertaken. And while overall figures are still 10.3% lower than the pre-pandemic levels of 2019, a 40.9% increase from 2022 is stark evidence of the country's enduring appeal.
Additionally, with GCC providing 478,715 overnight stays in H1 2023, compared to 338,000 in H1 2022 and just 81,000 in H1 2021, the region has established itself as the third-largest Asian source market for inbound tourism to Germany.
Top Asian source market
Yamina Sofo, Director at the German National Tourist Office (GNTO), said: “The GCC stands out as one of the top Asian source markets, showcasing a strong increase in travel interest due to recent successful campaigns by GNTB. Both longstanding and first-time travellers are increasingly eager to explore everything that Germany has to offer.”
To sustain this positive momentum, GNTB recently reintroduced its 'Simply Feel Good' campaign last month, providing valuable tips on eco-friendly initiatives to reduce carbon footprints during travels. This campaign aligns with the demands of conscientious travellers, emphasising Germany's commitment to environmentally conscious travel experiences.
Embrace German Nature
In tandem, the 'Embrace German Nature' campaign, running across the GCC since March, has heightened awareness of Germany's diverse natural wonders. From protected landscapes and cycling trails to rejuvenating spas and much more, the campaign resonated with GCC travellers seeking immersive wilderness experiences.
These initiatives have significantly contributed to a surge in GCC footfall, highlighting the successful synergy between Germany's eco-friendly offerings and the discerning tastes of GCC travellers. As visitors from the region increasingly seek both environmental consciousness and cultural exploration, Germany stands poised to offer enriching experiences to a growing audience.--TradeArabia News Service