Arabian Adventures, the leading destination management company in the Middle East, continues to tap into the huge potential presented by China’s emerging tourist market with the launch of its second edition, Dubai & Abu Dhabi brochure, geared towards Chinese travellers.
The new and improved version written in Mandarin reflects the increasing importance of the Chinese tourist segment to the UAE. It features detailed information on Dubai highlighting locations of the city’s best hotels and Chinese restaurants, shopping centres and other attractions of interest for the Chinese tourist, as well as a scheduled Mandarin city tour from Dubai operating twice a week.
“China has become a significant market for the UAE in a relatively short period of time. Given the huge population and the increasing level of interest we have received, there is considerable potential to continue to grow this market over the next few years. Arabian Adventures is keen to develop this opportunity. Publishing a revamped version of our Mandarin brochure with content tailored for the Chinese market was a logical step as it will provide a one-stop-shop for potential Chinese visitors to the UAE looking for a wide range of hotel choices, activities, sights, tours and excursions,” added Anita Carr, business development manager at Arabian Adventures.
Emirates has been operating non-stop flights to mainland China since its first flight to Shanghai in 2004, followed by Beijing in 2006 and Guangzhou in 2008 and has seen increased amounts of interest. The Dubai Department of Tourism and Commerce Marketing (DTCM) statistics show that the UAE has seen significant year-on-year growth in the number of Chinese visitors over the past decade. Since 1999 there has been an increase of more than 20 per cent in the number of Chinese coming to the UAE each year, equating to around 150,000 people per annum today.
The brochure aims to communicate the diversity of accommodation options and experiences that make these two destinations attractive. With the brochure, Arabian Adventures hopes to further grow its business in the country and encourage more Chinese tourists to visit the UAE.
The brochure will primarily be utilized by Arabian’s Adventures sales teams and representatives in China at workshops, trade events and press events. Travel agents in turn will be able to use the brochure as a selling tool to show clients the diversity of hotels and experiences that the UAE can offer. Emirates Airline will also be provided with a supply for use in their China sales.