BA launches children's activity packs

The BA children's activity pack.

"Are we there yet?" will be a phrase of the past on long flights as British Airways launches the new 'Skyflyers' activity pack for children this month.

Designed and developed with Disney, the new packs are designed to amuse and entertain even the most energetic of young flyers, the airline said in a statement from Dubai.

Younger children need frequent new activities to keep them amused and entertained, said the BA statement.

For 'Junior' flyers, the Winnie the Pooh bag comes packed with plenty to do. The 3 to 7 year olds will receive an exciting activity magazine full of games, colouring and story telling, crayons, an eraser, pencil and topper.

Committed to being cool, pre-teens will love the exclusively designed street-cred style Mickey Mouse bag filled with activities to keep them occupied in the air and on the ground.

As well as a dedicated "Lift Off" magazine, 'Seniors' will receive a sports bottle, playing cards, a pen and a personal organiser.