Lily Hotels has appointed Chloe Esme as the Director of Sales & Marketing for the UK and Europe.
With over two decades of experience in the Maldives’ luxury
hospitality industry, Esme brings a wealth of expertise, a deep understanding
of the market, and an authentic connection to the destination.
Having spent twenty years immersed in both the resort and
tour operator sides of the business, Chloe’s journey has been defined by
versatility and passion.
Her extensive background spans sales, marketing, resort
operations, guest experience, and leadership, enriched by visiting nearly a
hundred island resorts.
This first-hand experience gives her an intimate
appreciation for what makes each Maldivian resort unique and a rare ability to
connect with both partners and guests on a personal level.
Lily Hotels stood out to me for being authentically
Maldivian, rooted in the country’s hospitality heritage,” shares Esme. “I was
drawn to that sincerity, the warmth of the people, and the pride in creating
meaningful guest experiences with a true sense of place.”
In her new role, Esme aims to strengthen Lily Hotels’
presence across key European markets, building strategic partnerships and
refining the storytelling around both Lily Beach and Hideaway.
Her focus will be on elevating brand positioning, amplifying
visibility, and deepening engagement with trade partners and travellers alike.
At Hideaway Beach Resort & Spa, Esme plans to spotlight
its Signature Collection, award-winning sports facilities, and renowned house
reef, while for Lily Beach, she will continue to champion the resort’s Platinum
Plan, family-friendly offerings, and marine-rich location.
Reflecting on the ever-evolving industry, Esme notes that
travellers today are seeking individuality, space, and emotional connection
rather than luxury for its name’s sake. “The Maldives is perfectly positioned
for this shift,” she says. “Guests are becoming more value-conscious yet
experience-driven, and Lily Hotels, with its authenticity and soul, embodies
exactly what today’s travellers desire.”
Her philosophy is simple yet profound: “Relationships are
everything. Whether it’s a guest, a trade partner, or a team member, the most
successful outcomes come from mutual trust, shared passion and belief.”
As she steps into this new chapter, Esme expresses gratitude to all who make Lily Hotels what it is: “To our guests – thank you for your trust and for choosing to spend your precious time with us. To our partners – thank you for helping us share these remarkable resorts with the world. Together, we’ll continue to grow and ensure every guest leaves with the same feeling we all have for these islands; a deep, lasting connection to the Maldives.” -TradeArabia News Service