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SWISS’s new First Class: a suite above the clouds
March 2009 1951

SWISS will gradually introducing a new first class cabin from this spring in line with its fleet renewal programme.
The centrepiece is the first class seat, which offers exclusive design, top inflight comfort and extensive privacy and can be individually adjusted to travellers’ specific needs. The new ‘suite above the clouds’ marks a further milestone in SWISS’s ongoing quality drive.    
The spacious surroundings and adjustable sidewalls provide extensive privacy, while sophisticated lighting and the contemporary-yet-warm SWISS design combine to create a pleasant sense of space. A unique guest seat, complete with backrest and armrests, enables the first class customer to dine or work with a fellow traveller at a generously-proportioned table.
The first seat can be reclined at the touch of a button into a totally lie-flat bed more than two metres long. It is also equipped with a down-filled duvet, and incorporates an innovative pneumatic air cushion whose softness can be adjusted to individual preferences in any seating position. Further extras include a 23-inch (currently the world’s biggest) inflight entertainment screen and generous work surfaces and storage facilities. In visual terms, the new seat picks up on the design elements and colour scheme that have already been adopted for the new SWISS Lounges to sizeable effect.
“With our new First Class, we’re setting new benchmarks for individual travel in an exclusive inflight environment,” says Christoph Beckmann, chief marketing & product officer. “Our ‘suite above the clouds’ underlines SWISS’s positioning as a top quality airline, and marks a further consistent step in our ongoing quality drive, both on the ground and in the air.” 
"Our new offering, to be available in the Middle East in the third quarter, benefits our valued customers when they fly via SWISS to their holiday or business destinations in Europe.  The added comfort and privacy are our brand promise that we commit to fulfill," said Martin Massüger, Director, Head of Sales Middle East, Africa, Pakistan & Iran for SWISS.

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