Leading regional travel industry professionals will come together at Arabian Travel Market (ATM) 2016, as organiser Reed Travel Exhibitions hosts its first Leaders Breakfast.
The invitation-only event, will take place on April 27. As well as providing a platform for peer to peer networking, the highlight of the session will be an open one-on-one interview by BBC World News television anchor Zeinab Badawi, with veteran luxury hotelier, Sir Rocco Forte, chairman of Rocco Forte Hotels.Topical issues such as opportunities for luxury brands in Iran, the impact of technology on distribution channels and guest experience as well as his views on the future of the industry – online travel agents and the future of luxury in the Middle East post 2020 will be discussed. 'Sir Rocco and Zeinab will discuss current industry issues and the trends that will undoubtedly shape the future of the travel and tourism industry. With almost 47 years’ hands-on experience, Sir Rocco has in-depth knowledge of the hospitality business that is virtually unmatched. Add to that his frank and candid interview style and he was the perfect choice for our first ATM Leaders Breakfast event,' said ATM exhibition manager Nadege Noblet-Segers.Son of the late Lord Charles Forte, and a descendant of one of the UK’s best known hospitality dynasties, Sir Rocco Forte founded his luxury hotel company in 1996 following a distinguished career with Forte, which he joined as a young man in 1969. He oversaw the group which at one point, managed a portfolio of more than 800 hotels, 1,000 restaurants and almost 100,000 employees located in 50 countries.Rocco Forte Hotels currently operates hotels in major European destinations including London, Edinburgh, Brussels, Florence, Rome, Munich, Frankfurt, Berlin, and St Petersburg, as well as a flagship property in Jeddah. Saudi Arabia. In 2009, Rocco Forte Hotels launched Verdura, the company’s first resort on the island of Sicily and has an active strategy for future expansion into new European destinations and other global markets, with a Shanghai hotel set to open in 2018.Knighted in 1994 for services to the UK tourism industry Sir Rocco was also president of the British Hospitality Association (the main trade body for the UK hotel and catering industry) from 1991-96, and has also been an active member of the Executive Committee of the World Travel & Tourism Council.