AIR New Zealand has taken the wraps off what it describes as “the world’s most beautiful safety video”, done in collaboration with Sports Illustrated’s iconic swimsuit franchise on the eve of its 50th anniversary.
The airline gave online viewers a behind-the-scenes look at ‘Safety in Paradise’, which was shot in the picturesque Cook Islands, and features some of the biggest names in modelling. Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes all star, while one of the original supermodels and three-time Sports Illustrated cover girl Christie Brinkley makes a cameo appearance.
“The behind-the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released,” says Jodi Williams, Air New Zealand global head of brand development. To celebrate the launch of ‘Safety in Paradise’, Air New Zealand also gave viewers the chance to win trips for two to the Cook Islands.