Switzerland Tourism will organise a luxury fashion show in Riyadh in early April and invite media and influencers to the country to experience Switzerland’s luxury retail offerings. Also, Switzerland Tourism will organise a week of ladies-only events: two days in Saudi Arabia and two in the UAE.
On the B2B side, February will see The Race to Switzerland take place in Ras Al Khaimah. In April, Arabian Travel Market will be the focus, where Switzerland Tourism will participate with 50 partners flying in from the country. There will also be an event in September in Switzerland, which will host 60 to 65 regional agents, and the venue of which is still to be announced.