CONTINUING the theme of global business development at this year’s EIBTM, the Knowledge Programme will include a core element on research and trends providing both current and visionary insight from an international perspective.
The core data revealed through these sessions will provide strategic content for suppliers and buyers to use and consider with future business planning.One of the highlights will be the 2015 Global Meetings Trends presentation by American Express Meetings & Events, taking place on November 19. This will be the first time the research is presented in the Europe, Middle East and Africa region and it will focus on issues impacting the meetings space including digital meetings solutions, planning in emerging markets, group air, tips for successful sourcing. José-Antonio Ruiz, European head of meetings and events at American Express Meetings & Events, says “We are pleased to be given the opportunity to present the findings from the American Express Meetings & Events 2015 Global Meetings Forecast for the first time in Europe at EIBTM 2014. The Forecast will offer insight into key trends in meeting planning for 2015 and we look forward to sharing this information at the show.” Rob Davidson of the MICE Knowledge Consultancy gives two presentations of the global EIBTM Trends Watch, which uses the latest data to give a comprehensive overview of business trends aimed at helping attendees consider the implications of the research for their future business strategies.Research from CIBTM and IBTM India, which took place this year, will be presented at EIBTM this year. These two independently commissioned reports give insight into the buying habits of planners from China and India, which will also help suppliers understand how to attract business from these two mega economies. Rob Davidson who presented the second China MICE Buyers’ Report at CIBTM in China last month says: “The sheer size of the Chinese market for meetings and events makes it a major player on the global scale.”