EIBTM is seeking innovators and entrepreneurs with technological talent and innovative ideas to showcase the future in action in a special area as part of the EIBTM Innovation Zone.Innovation has become a key theme at EIBTM running across live demonstrations, education and can be seen in practice in the Innovation Zone on the showfloor. This dedicated area is home to companies looking to showcase technological, social or design innovations enabling a live and interactive experience with exhibitors demonstrating solutions, applications and technologies that can transform the meetings, events and business tourism industry.This year, the EIBTM Innovation Zone will be redesigned with a new look and feel. One of the new features includes Innovation in Action – a multimedia showcase of leading meetings industry innovations as they are applied in real situations, providing global suppliers such as hotels, venues or destinations, the opportunity to present case studies around their innovative solutions to enhance the event participants’ experience and move the industry forward. “Whether one-to-one discussions, informal chats over coffee, product demonstrations, educational sessions or EIBTM social events, the Innovation Zone facilitates connections that matter across technology and innovation and offers an entertaining and inspirational experience. Exhibitors can show the meetings and events industry what they have to offer, spread the word on their innovative products and services, meet future partners and be seen as key players by an influential global audience,” says Graeme Barnett, EIBTM senior exhibition director, Reed Travel Exhibitions.