Seven things to do on World Heritage Day in AlUla
Thu, 16 Apr 2026
AlUla showcases over 200,000 years of history through its landscapes and monuments, blending past and present. World Heritage Day on April 18 highlights the importance of preserving cultural sites for future generations.
Hero Balloon Flights Saudi offers family private sunrise over AlUla
Mon, 06 Apr 2026
Hero Balloon Flights Saudi offers a private, family-friendly hot air balloon experience over AlUla, designed to create unforgettable shared memories.
AlUla plants 1m natives to boost sustainable tourism landscape
Wed, 01 Apr 2026
Marking a step in its sustainable development and tourism ambitions, AlUla has produced more than 1 million native seedlings that will be integrated into the fabric of the Saudi destination.
AlUla drives eco-tourism growth via Arabian Leopard protection
Tue, 10 Feb 2026
AlUla is emerging as a global eco-tourism hub by placing long-term wildlife stewardship at the core of destination development. Through the Arabian Leopard Conservation Programme, RCU shows how protecting endangered species strengthens sustainable tourism, ecological resilience, and responsible nature-based visitor experiences.
Revealed: Plans and vision for AlUla Contemporary Art Museum
Mon, 02 Feb 2026
Arts AlUla has officially revealed the name and further details of its upcoming major art institution, the AlUla Contemporary Art Museum, marking a new era for global artistic dialogue rooted in the ancient cultural oasis of north-west Saudi Arabia.
Over 1,500 runners race AlUla’s trails
Tue, 27 Jan 2026
The fourth AlUla Trail Race in 2026 edition drew over 1,500 athletes from 44 countries, competing across six distances from the 1.6km Kids Run to the 100km Ultra Trail.
AlUla, Pompeii collaborate to elevate historical tourism
Tue, 20 Jan 2026
AlUla in Saudi Arabia and Pompeii in Italy have partnered to redefine cultural tourism, hosting a high-level delegation from the Archaeological Park of Pompeii under the Saudi-Italian Cultural Cooperation Framework to enhance how travellers experience historical sites.
AlUla International Airport terminal expansion project inaugurated
Fri, 16 Jan 2026
The AlUla International Airport terminal expansion project, which increases the airport's annual capacity from 400,000 to 700,000 passengers, has been inaugurated.
Works of 11 top artists adorn dramatic AlUla landscape
Fri, 16 Jan 2026
Desert X AlUla 2026 welcomed its first visitors during the pre-opening day of its fourth edition yesterday (15th January), with guests from around the world exploring monumental, site-responsive earthworks, sculptures, and installations set within AlUla’s dramatic landscape.
AlUla’s trail race returns this January
Thu, 08 Jan 2026
AlUla will host the AlUla Trail Race 2026 from 22–23 January, offering a fitness challenge amid stunning heritage sites. The event features six race categories for all ages and abilities, from the 1.6km Kids Run to the grueling 100km Hegra ultra marathon, passing landmarks like Elephant Rock and Hegra, a UNESCO World Heritage site.
AlUla named World’s Cultural Tourism Project 2025
Mon, 08 Dec 2025
AlUla’s status as a global hub for culture, heritage, exploration, and discovery has been further strengthened following its designation as the World’s Leading Cultural Tourism Project 2025 at this year’s World Travel Awards.
Hero Experiences Group unveils reimagined adventures in AlUla
Thu, 04 Dec 2025
Hero Experiences Group has returned to AlUla with upgraded adventures that go far beyond traditional sightseeing, offered through Hero Balloon Flights Saudi and Platinum Heritage Saudi.
New AlUla exhibition uncovers Dadan’s ancient global links
Wed, 03 Dec 2025
A new permanent exhibition at AlUla’s Dadan archaeological site, titled Illuminating Discoveries – Uncovering the layers of Dadan’s History, reveals over 100 newly unearthed artefacts that showcase Dadan’s rich heritage as a major Incense Road trading centre.
AlUla wins two top titles at 2025 MEPRA awards in Dubai
Sun, 30 Nov 2025
AlUla, an oasis of culture and ancient civilisation in northwest Arabia, has won two top titles at this year’s edition of the Middle East Public Relations Association (MEPRA) held in Dubai.
AlUla, Pompeii join forces to shape future of cultural travel
Wed, 26 Nov 2025
AlUla in Saudi Arabia and Pompeii in Italy have united in a collaboration to enhance heritage tourism. The Royal Commission for AlUla hosted a delegation from Pompeii, led by Dr. Gabriel Zuchtriegel, under the Saudi-Italian Cultural Cooperation Framework.
The Ancient Kingdoms Festival returns to AlUla from Nov 20
Mon, 03 Nov 2025
The Ancient Kingdoms Festival returns to AlUla from November 20 to December 6, 2025, transforming the stunning landscape into an immersive open-air museum.
AlUla secures triple win at World Travel Awards 2025
Sun, 02 Nov 2025
AlUla has won in three major categories at the prestigious World Travel Awards 2025, further reinforcing its standing as one of the region’s most extraordinary destinations.
Eight AlUla hotels, restaurants honoured in Michelin Guide 2025
Tue, 28 Oct 2025
AlUla’s growing reputation as a world-class destination for hospitality and gastronomy has been further elevated with the inclusion of several of its hotels and restaurants in the Michelin Guide 2025.
AlUla Ancient Kingdoms Festival to kick off in November
Tue, 21 Oct 2025
AlUla The Ancient Kingdoms Festival in AlUla will run from November 20 to December 6, 2025, celebrating 200,000 years of history under the theme "Journeys Through Time."
Les Mills brings fitness classes to AlUla
Wed, 08 Oct 2025
The AlUla Wellness Festival will feature Les Mills hosting a series of ifitness experiences from October 24 to November 1, 2025.
AlUla expands winter air service to 27 weekly flights
Tue, 07 Oct 2025
AlUla is enhancing winter travel with 27 weekly international flights from October 26, 2025, to March 28, 2026. Qatar Airways will offer three weekly flights via Doha, and Royal Jordanian will reintroduce a twice-weekly service between AlUla and Amman, easing access to northwest Arabia.