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Chedi Hegra opens Nasim restaurant in AlUla

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Chedi Hegra has opened Nasim, a new restaurant offering a contemporary interpretation of Levantine cuisine within Hegra Fort, an 18th-century stone building at Saudi Arabia’s first UNESCO World Heritage Site.

Named after the Arabic word for “gentle breeze”, Nasim draws inspiration from AlUla’s desert landscapes, cultural heritage and culinary traditions, adding a new dining destination to the region’s growing hospitality scene.

Located within the grounds of Chedi Hegra, the hotel occupies restored stone buildings associated with the historic AlUla railway station. Nasim is housed in Hegra Fort, where preserved stone walls and arched doorways provide a historic setting for the restaurant’s contemporary dining concept.

The restaurant features several dining and social spaces designed to offer different experiences throughout the day. Its terrace serves a seasonal à la carte menu from sunken seating overlooking Hegra’s sandstone formations. Private dining rooms provide set-menu experiences, while the rooftop offers light bites beneath the stars after sunset.

A beverage programme featuring zero-proof drinks, speciality coffee, tea and crafted blends complements the food offering.

Executive Chef Rashid Ahmad-zada, who has more than 16 years of international culinary experience, leads the kitchen. The menu combines traditional Levantine flavours with modern cooking techniques, seasonal ingredients and an emphasis on provenance, incorporating locally sourced produce, regional spices and selected imported ingredients.

Signature dishes include Bluefin Nayeh, Wagyu Liver & Foie Gras Skewer, Milk-Fed Lamb Shoulder and Sweet Milk B’stilla, reflecting the restaurant’s approach to reinterpreting regional cuisine.

The beverage selection includes signature creations such as Liquid Tabouleh, Desert Rose and Kanafeh Cream Cooler, bringing contemporary interpretations to familiar regional flavours.

Hospitality specialist NOCO Hospitality Studio conceptualised the restaurant and will oversee its management and operations, including culinary direction, service standards and the overall guest experience.

Nasim’s atmosphere evolves throughout the day, from relaxed terrace dining in the afternoon to an evening setting featuring music, conversation and lantern-lit rooftop spaces.

The restaurant is open to hotel guests, visitors to AlUla and the local community, positioning itself as a gathering place that combines regional cuisine, contemporary hospitality and the cultural character of its historic surroundings.

The opening adds to AlUla’s expanding tourism and dining offering, as the destination continues to develop experiences centred on its archaeological heritage, landscape and contemporary hospitality. -TradeArabia News Service


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