The Bavarian-Arab Society has established a unique contact point for Arab travellers by opening its office at Munich Airport.
The initiative aims to build a lasting bridge between Bavaria and the Arab world, as well as enhance the passenger experience for guests from this region by making it more personalized, comfortable, and culturally sensitive.
The society sees itself as a point of contact and an active mediator among passengers, airlines, the airport operator, the region, and business and tourism partners, said a statement.
Its approach is holistically aligned with the entire travel chain - from the moment passengers arrive at the airport through their stay in Munich and Bavaria.
Its services include, among other things, personal assistance for Arab guests at the airport, the promotion of cultural understanding, and the development of tailored service offerings such as “Meet & Assist.”
The Bavarian-Arab Society works closely with Arab airline representatives and consulates to identify their needs and wishes, translating them into concrete improvements or further optimising existing offerings.
Services such as Meet & Assist and VIP packages, including lounge access, will continue to be offered as premium paid services. At the same time, a range of complimentary amenities will be available to all passengers, including halal dining options, prayer facilities, and carefully curated retail offers tailored to the needs and preferences of Arab travellers within the duty-free shopping areas.
Trusted point of contact
However, the true added value of the Bavarian-Arab Society lies in the personal support and assistance it provides. The society serves as a trusted point of contact for passengers who may require guidance, practical help, or cultural assistance during unforeseen situations at the airport or throughout their stay in Munich and Bavaria. Importantly, this support service is provided free of charge.
The close connection between the society and Munich Airport, as well as the strategic importance of the Arab market, is also evident in the leadership structure at the highest level.
Dr Jan-Henrik Andersson, Munich Airport’s Chief Commercial Officer and Chief Security Officer, is also the Bavarian-Arab Society’s President. Andersson and the society’s Vice President, Youssef El Aobaidi, will work together to ensure the continued success of the Bavarian-Arab Association.
Dr Andersson said: “The opening of our new office sends a clear message: Arab guests are warmly welcomed at Munich Airport. This spirit of hospitality should be experienced throughout the entire customer journey, not just in isolated instances.”
The new office opened almost simultaneously with the recently inaugurated Terminal 1 Pier, which is specifically tailored to the needs of Arab travellers with high-quality retail and dining options - including halal-friendly choices and prayer rooms.
“The vision of the Bavarian-Arab Society is to create a vibrant platform for intercultural dialogue and economic exchange, and to strengthen Munich and Bavaria's appeal as destinations for Arab travelers," explained Metin Ülker, General Manager of the Bavarian-Arab Society. -TradeArabia News Service