A 120-member Malaysian delegation, from 83 organisations, will be participating at Arabian Travel Market (ATM).
This year marks Malaysia’s 17th year of participation at the show prior to a roadshow to Kuwait and Qatar.
The Malaysian delegation is led by Dato` Sri Dr Ng Yen Yen, Minister of Tourism.
Other members include representatives from both the government and private sector. The delegation breakdown consists of 54 hotels, 22 travel and tour operators, six state governments and Malaysia Airlines.
Last year Malaysia recorded 23.6 million visitors, 7.2 per cent growth compared to 2008.