LE Méridien Al Aqah resort in Fujairah revealed its beach rejuvenation and redesign project worth $2 million at ATM.
The investment was initially triggered by the effect of Cyclone Gonu in June 2007, as well as guest feedback on how the resort could improve its current beach offering.
Changing pavilions are planned along the shoreline, along with the region’s first hi-tech beach umbrellas featuring WI-FI call buttons for instant waiter service. A new beach bar will also be constructed for guests to unwind right on the beachfront, with a VIP area facing the water. It has also replanted 100 new coconut palms along its shoreline.
“The stunning natural beauty of the East Coast, the year round pleasant weather and easy accessibility from other Emirates has made Fujairah the only truly year round tourism destination in the region. With visitor numbers on the rise, we are investing to ensure that LMAA’s beach remains in pristine condition, and that guests have immediate access to the food and beverage services they require through WI-FI technology and a fantastic new waterfront dining area,” said Patrick Antaki, general manager of the hotel.
Le Méridien Al Aqah is ensuring a more environmentally-friendly approach is adopted throughout the hotel. In addition to installing energy saving bulbs, lighting system timers, water flow controllers, water saving devices, a linen recycling option, and motion sensors throughout the hotel, a 12 member Internal Environmental Committee has been set up and convenes on a monthly basis to educate hotel associates and implement environmental initiatives.
At ATM it also raised regional awareness about its commitment to create safer beaches not only in Fujairah, but across the wider Gulf region, by holding the third UAE National Lifeguard Championships at the hotel.
The National Lifeguard Championships provided GCC wide exposure around the need for pool and beach safety measures, as the event highlighted the region’s best teams in the areas of leadership, health and safety, emergency procedures, first aid, team work and physical fitness.
“The overwhelming response we receive each year highlights the renewed collective commitment of the hospitality industry in the UAE to ensuring that our pools and beaches are in safe, capable hands,” said Antaki.