Premier partnership puts Abu Dhabi upfront

An artist’s impression of Ferrari theme park on Abu Dhabi’s Yas Island

ABU Dhabi Tourism Authority (ADTA) officials expect an unprecedented level of visitor interest at this year's WTM.

Abu Dhabi is the WTM’s official Premier Partner for 2007 and 2008 in a move that underlines its commitment to the show and to building its profile in the UK and Europe.
The Abu Dhabi delegation at WTM this year is let by ADTA's chairman Sheikh Sultan Bin Tahnoon Al Nahyan, director general Mubarak Hamad Al Muhairi and some 20 of Abu Dhabi's leading hotels, DMCs and other tourism related organisations will be represented on the ADTA stand (ME1000) to ensure a comprehensive range of advice and assistance for travel industry visitors.
The emirate is seeing a major upsurge in tourism with hotel guests up 12 per cent to 1.35 million last year and 13.6 per cent in the first half of 2007 and the ADTA have set a target of doubling visitor numbers to more than three million by 2015.
British travellers are the top source market for Abu Dhabi, underpinned by the growing number of UK tour operators promoting the destination. At the last count there were 70 British companies marketing Abu Dhabi in their brochures or online, with similar strong and growing tour operator support apparent in Germany, France and other major markets.
Part of Abu Dhabi's attraction is its combination of tourism essentials such as year-round sunshine, attractive scenery, fine hotels and excellent facilities for leisure, sport, shopping and dining, together with a distinctive local flavour that makes it refreshingly different from many popular international destinations.
Abu Dhabi brings together old world charm and cosmopolitan sophistication in a clean and safe environment. It offers a distinctive blend of east and west that appeals to all types of holidaymakers - whether seeking the adventure of a new cultural experience, an action-packed holiday or simply a relaxing escape.
Abu Dhabi hopes to increase the number of hotel rooms by 15,000 to 25,000 by 2015. This will involve many more leading international hotel brands as well as home-grown Abu Dhabi brands like Emirates Palace, Rotana and Danat.
The flagship tourism development will be Saadiyat Island, a natural island located adjacent to the city. Its features will include 19 kilometres of white, sandy beach; two golf courses; 29 hotels with over 7,000 rooms; and three marinas with berthing for 1,000 vessels, as well as major cultural attractions such as the Louvre Abu Dhabi and Guggenheim Abu Dhabi.
Elsewhere, forthcoming developments on the new Yas island include the construction of the first – and only – Ferrari World theme park and a motor racing circuit to host the Abu Dhabi Formula 1 Grand Prix from 2009.